Everton Women's Japanese players are driving the club's international growth.

What happened?

The club's chief marketing and digital officer, Aaron Duckmanton, noticed a surge in social media engagement from Japan. Defenders Rion Ishikawa and Hikaru Kitagawa, and midfielders Yūka Momiki and Honoka Hayashi, created content in Japanese, attracting tens of thousands of views.

Why it matters for Everton Women

The club saw a 33% increase in website traffic from Japan, with international growth opening up new revenue streams. Duckmanton says the goal is to turn Japanese fans into die-hard Evertonians.

What comes next?

The Women's Super League moved non-broadcast games to YouTube, finding a large audience in Japan. | Stat | Value | | Increase in website traffic from Japan | 33% | | WSL's broadcast audience from outside the UK | 76% |

Everton Women's training ground chefs served traditional Japanese food, posted on the club's channels.

The club featured Japanese players heavily on social media, creating a perfect storm of increased visibility and international expansion. Duckmanton outlines the trajectory: fans to purchasers, purchasers to subscribers to Everton TV.