Everton Women have landed CMC Markets as their new front‑of‑shirt sponsor, a multi‑year deal that adds a high‑profile financial brand to the club’s kit for the coming season. The agreement, announced on 5 July 2026, places the CMC logo on the shirts of the women’s side as well as the men’s and under‑21 squads, linking the partnership to the club’s upcoming move to the Hill Dickinson Stadium.

Why did CMC Markets choose Everton Women?

CMC Markets aims to broaden its public image beyond leveraged trading, and partnering with a Premier League club offers that platform. The FTSE 250‑listed firm will see its branding on match‑day kits, stadium signage and digital assets at the new home of Everton Women. By aligning with a club that is rebuilding its commercial base, CMC gains exposure to a growing fan base while shedding the gambling‑focused image that many clubs are moving away from.

How does the sponsorship impact Everton Women?

The front‑shirt slot is the most valuable commercial asset in football kit deals. Replacing the previous gambling sponsor with CMC Markets secures a steady revenue stream that helps the women’s side fund player recruitment, academy projects and fan‑engagement initiatives. Andrew Middleton, Everton’s president of business operations, called CMC an “ambitious global brand” that will strengthen the club’s financial platform. For Everton Women, the timing is key: the team currently sits 8th in the FA WSL with 23 points after 22 games, recent form WLLLL, and a goal tally of 25 scored and 37 conceded.

What does this mean for the club’s commercial strategy?

Everton is entering a new stadium era and needs to diversify income after years of financial constraints. The CMC deal, estimated at around £25 million per year, replaces the front‑shirt gambling slot while retaining Stake on the sleeves, preserving a relationship with the betting partner. This structure aligns with the Premier League’s upcoming ban on gambling logos on shirts from the 2026‑27 season, giving Everton a compliant yet lucrative alternative.

What’s next for Everton Women?

With the new sponsorship locked in, the club can focus on on‑field progress. The women’s side will aim to improve on their current 8th‑place standing and narrow the 32‑point gap to leaders Manchester City W. The additional commercial backing should enable targeted signings and enhanced training facilities at Finch Farm, supporting the push for a higher league finish.

Everton Women’s partnership with CMC Markets marks a turning point, marrying financial stability with a clear brand direction as the club prepares for life in the Hill Dickinson Stadium.